A B O U T
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MY WORK
MY WORK
For me, design was a way of life, observing, looking for an interesting shape or effect, marvelling at the magnetism of positive and
negative spaces or at the allure of light, mirrors and reflections.
My work is a result of soul searching as well of objective and conscious analysis.
It is the expression of my love for sculpture, geometry and logic and my fascination with objects that dismantle and reassemble changing their configuration, function and meaning.
I have strived to develop a consistent language inspired by the symbolism of Judaism and always guided by the assertion that less is more, that purity and simplicity lead to beauty and grace. Possibly, because of this reason, I have designed so many hanukkiot.
Ultimately, I have looked for the enjoyment of arousing curiosity, puzzlement and wonder.
The studio was committed to the design and creation of contemporary Judaica of unmistakable ingenuity and artistic integrity.
Our design meant to intrigue and surprise; the collection, to touch and move by its elegance and minimalist beauty.
The items were individually produced or in very small batches blending traditional silversmith techniques with precise machining in order to achieve uncompromising quality.
Our pieces are part of permanent collections of museums and have been featured in numerous exhibitions across the world, including the United States, Europe and Israel.
THE STUDIO & GALLERY
THE STUDIO & GALLERY
Nestled between the historic Yemin Moshe neighborhood and the Old City of Jerusalem,
a short stroll from the King David Hotel or the Mammilla Mall, Hutzot Hayotzer was Jerusalem's premier artists’ colony.
It was a haven of studios and galleries displaying the work of Israel's finest designers and artists.
Walk-ins were always welcome. Appointments were encouraged to ensure that I would be there to greet you,
show you my work, tell you my story and chat.
I have always wished that our encounter would inspire a new idea.
MY STORY
MY STORY
Growing up in Brazil as a son of holocaust survivors, I was always fascinated by Israel and its role in the revival of the Jewish nation.
On one of my frequent visits, as a young engineer, I fell in love with Jerusalem’s Hutzot Hayotzer.
Its artists, craftsmen, and the atmosphere captivated me.
Today, so many years later and after many changes in my life, I believe that to work as a designer creating Judaica in the very same Hutzot Hayotzer was a matter of fate.
I emigrated to Israel in 1978, when I was 26 after a brief and promising industrial engineering career at Accenture (at that time Arthur Andersen).
Following and old dream I studied at the Bezalel Academy of Art and Design in Jerusalem and opened the studio in 1984.
THANK YOU!
THANK YOU!
THIS SITE, MY CREATIONS AND MY GRATITUDE ARE DEDICATED THE WONDERFUL PEOPLE THAT DURING ALL THESE YEARS HAVE VISITED THE STUDIO, APPRECIATED AND SUPPORTED MY WORK..
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